bit about me...

occupation(s)
i pursue my art practice (media/installation/contextual art), i teach software (web design) at willem de kooning, and i give workshops (i.e. html/css, soldering).

education
> media design ma from the piet zwart institute in rotterdam, NL.
thesis project: spectres?
> bachelor in fine arts at concordia university, majoring in design art.

ideacritik
i conjured up the name ideacritik mainly because of my penchant for conceptual thinking and sharp sense of critique.

herstory
i grew up and studied in montreal, at first to become a commercial pilot and then in various faculties at concordia university.
i then moved to australia, living and working in melbourne, doing a whole range of things, from tomato picking to graphic and web design (for common ground publishing). i came to the netherlands to complete my masters degree in media design @ the piet zwart institute.
i am now based in rotterdam working as a freelancer. the hats include media artist, teacher, web/graphic designer and workshop facilitator. i am also a member of genderchangers (a collective of women which promote the exchange of technical skills between women), and aether9 (a collaborative art project exploring the field of realtime video transmission).

ethos
i continue to think that getting to know the context in which you are working as extensively as possible is essential to a good design practice. only when the context shapes the design, can one create work which in turn can then come back towards the context and reciprocally function within it. rather than an isolated designer, operating over and above the conditions which allow for their work, contextual design allows for the entire range of influences and limitations to be realised, thus showing the real nature of the relations involved. this way there is no end result, but rather a continuous process of design in which one can no longer separate between creation, production and usage, and the entire community becomes involved in the process.